Get To Know Us

SHARON BIALLY

Sharon founded BookSavvy PR accidentally in 2011. At the time she was vice president of the business PR agency Farrell Kramer Communications, where she led client campaigns and spearheaded the book services program. Author of the novel Veronica’s Nap, she was often asked by writer friends if she could help with their book promotion.

The number of authors reaching out to her grew. In 2014, after surviving her employer’s merger with a New York investor relations firm and a couple of years on the outskirts of Wall Street, she turned to focus entirely on BookSavvy. A passionate storyteller, she loves uncovering news angles in even the most surprising places and believes that stories, not contacts, are the key to good PR.

In an earlier life, Sharon earned a masters degree in international economic policy from Columbia University’s School of International and Public Affairs then relocated to Paris to handle business-government communications at the OECD. She has also lived in Aix-en-Provence. A hopeless Francophile, she imported her French-Italian husband to the Boston area in 2001 after more than a decade overseas. She’s bilingual in French and speaks fluent Italian.

In the margins of running BookSavvy, Sharon is on the never ending journey of improving her ballet and classical voice skills. She lives in the Boston area, where she raised two sons, and spends several months a year in her happy place: Paris.

CAMILE SARDINA

Camile Sardina is a multi-passionate creative whose PR experience spans the fields of health and wellness, lifestyle, food, nonprofit, women’s empowerment and tech. Co-author of the book Change Makers, which has been recognized by Ashton Kutcher and endorsed by Sheryl Sandberg as well as founders of the Women’s March, she has also written New York guidebooks for Airbnb and articles for Romper.com, Teen Vogue, Elite Daily, Bust and Ladygunn—where her claim to fame is an interview with Lizzo. When she’s not crafting snappy PR content you can find her on camera during occasional acting/modeling gigs or dancing on big city streets. She divides her time between New York City, central Florida and Madrid.

TRISHA BARRON

After 30 years of working as an Executive Assistant for marketing, nonprofit and educational organizations, Trisha Barron decided to follow her heart and become a virtual assistant to organizations such as BookSavvy.  At BookSavvy she’s a true kindred spirit: her experience includes organizing workshops and securing appearances for authors. Trisha received her AAS in fine arts from Westchester Community College. In her spare time she travels, shoots and edits digital video and enjoys being with her daughter.

JUDY CALDWELL

Judy Caldwell’s resume reads like Robert Frost’s “The Road Not Taken.” A wordsmith extraordinaire, she holds an MFA in Creative Writing from the University of North Carolina at Greensboro. Her short stories and poems have appeared in The Atlas Review, Flying South, Juke Joint, Hot Flash Fiction,1808, Go Triad and elsewhere. The many roads she has taken include teaching writing as an adjunct professor at Greensboro College, working as an editor, and as a marketing pro for an eclectic mix of nonprofit organizations, academic institutions and schools. She’s also been known to wear the hat of Spanish interpreter and health educator in migrant advocacy programs and women’s health. At BookSavvy, Judy can be found crafting snappy social media content and putting artful touches on articles for our clients. She lives in North Carolina with her two daughters and a Basset Hound.

Jess Derr

An adjunct English professor and scholar, Jess Derr brings a keen intellectual flair to her work as a publicist at BookSavvy. In the academic world, her explorations of gender and sexuality in contemporary film and television have led her to write and present on Outlander, Mad Men, It Follows, and HBO’s The Last of Us at conferences nationwide. With the same critical thinking prowess and laser focus, she powers through deep reads of clients’ books in a matter of hours here at BookSavvy to craft fresh, well-versed strategic ideas for campaigns. In her spare time Jess can be found hanging out with her rescue rat dog, vending at art fairs, lifting weights, and playing Dungeons and Dragons. She holds a B.A. from Arcadia University—where she played lacrosse as an undergrad and currently teaches—and a Master’s in English from Villanova.