Why Your Site Needs a News Page

Recently I browsed over to the website of one of my dear author friends, curious to see what sort of press she’d been doing. To my surprise, the site had a page for her bio, one for her books and an...
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Marketing & the Spirit of Giving

Marketing is about finding ways to tell people about your book so that they’ll buy it, right? Technically, yes. But in the unpredictable and often mysterious world of books, it turns out that one...
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Meet This Blog

Promotion. Publicity. Marketing. PR. These words have become a part of daily life for authors, yet for the vast majority they remain mysterious and confusing. And their meaning continues to evolve ...
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